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Having a well-defined target group is becoming more important than ever before. No business can afford to target everyone. Especially small and medium sized companies can compete nowadays with large companies by targeting a niche market.

Identifying your target market will help you to develop effective strategies for your marketing campaigns and also in will give you the chance to understand how communication with your customers should look like. A target market is a group of individuals who are sharing similar interests, characteristics or needs that your company wants to serve. These individuals are normally the final customers who are most likely to purchase your product. Thus it is important to know this group and to understand their purchasing motivation.

We are able to analyze your brand and products, as well as your value proposition. Based on these characteristics we are then able to define demographics of your target group. This includes:

  • Age
  • Place of living
  • Gender
  • Income level
  • Education level
  • Marital or family status
  • And many more

Besides the demographic attributes of the target market we will also consider psycho-graphics

  • Values
  • Personality
  • Attitudes
  • Lifestyle

This helps us to understand the personal characteristics of the target person, and what is appealing to him or her.

Knowing who the target is will eventually define how we can sell and distribute your products or brand and where to advertise in a highly efficient way. Get in touch with us to get more details and to discuss your business.


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