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About Us

About Us

We are a German based company with a European-Chinese Team, which is specialized in distribution of foreign brands in China. With our Chinese team in our Shenzhen office we are able to reach consumers of every target group in China, both online and offline.

With a team of dedicated professionals with experience in marketing, brand building, distribution, supply chain and logistics management, Sino Euro Lead enables foreign brands to enter one of the fastest growing markets: The Peoples Republic of China.

We are in close contact with you in order to meet your requirements. With our deep cultural understanding of Chinese consumers and the market, we are able to place your products in the best way. We work, depending on your needs, as your partner in China, or overtake full responsibility as distribution agent .

Why to choose us

We bring together Western management practices and a deep understanding of Eastern culture, which is key to our success in China. We offer a cooperation with a German company, which secures you in every legal way, while implementing our services with a local Chinese entity. This cooperation model enables Sino Euro Lead to seamlessly bridge the gap between the foreign brand owner and the Chinese consumer.

With the fast development of China’s economy, including the domestic market, many foreign companies of all size wish to enter the China market and to utilize the potential of the world’s largest consumer base. Unfortunately, many have failed to enter the Chinese market successfully, because they have not found an honest and capable partner.

Sino Euro Lead combines a well-structured supply chain management, a big network of distribution channels, financial strength, and cultural knowledge. Thus, we represent a complete business solution for companies of all sizes wishing to enter the China market.

Our values

Integrity is our core value, but in addition we stand up for honest and ethical business, as well as transparency and creativity in our work and a strong social responsibility.

Our Office in Germany

Sino Euro Lead UG (haftungsbeschränkt)
Gogolstr. 8
04357 Leipzig

Our Office in China

1507A, 15th floor, Bairuida Building
Longgang District
Shenzhen City

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